Web Analytics and Reporting

Website Analytics and Reporting involves tracking and analyzing various metrics to understand user behavior, engagement, and traffic sources on a website. It encompasses tools like Google Analytics to gather data on page views, bounce rates, session duration, and more. Conversion Rate Optimization (CRO) aims to improve the percentage of website visitors who complete desired
actions, such as making a purchase or lling out a contact form. It involves testing and rening elements like calls-to-action, forms, and website layout to enhance user experience and boost conversions. Performance Tracking and Metrics involve monitoring key performance indicators (KPIs) to evaluate the effectiveness of digital marketing efforts and website performance. This includes tracking metrics like traffic volume, conversion rates, and return on investment (ROI) to inform strategic decisions and optimizations for better results.